What could be the Next MINI Urban Mobility in 2040?
During my 6 months Degree Internship at MINI, my aim was to answer to this problematic by imagining a completly new vehicle and an innovative driving experience highlighting the Carsharing. An interpretation of the Megalopolis context in 2040 allowed me to project myself and to imagine how MINI could position itself in a near futur, all in a FUN way. I wanted to keep the brand philosophies "Go-Kart feeling" and "Minimum Footprint" to interpret in a forward looking context that will know technologies, social and demographic mutations.
During my 6 months Degree Internship at MINI, my aim was to answer to this problematic by imagining a completly new vehicle and an innovative driving experience highlighting the Carsharing. An interpretation of the Megalopolis context in 2040 allowed me to project myself and to imagine how MINI could position itself in a near futur, all in a FUN way. I wanted to keep the brand philosophies "Go-Kart feeling" and "Minimum Footprint" to interpret in a forward looking context that will know technologies, social and demographic mutations.
Retractable driver Handlebar:
MINI Twist&Share Modeling process on 3DS Max:
Final Color&Trim SPLITTED Moodboard for 2 vehicles
Sustainable waterproof for Renter / Customosable for Owner
In downtown, each monoplace vehicle can be used in an indivitual way. Each user has choice to Drive or to Ride MINI T&S.
A way to have fun with a toy vehicle to use according your mood...
A way to have fun with a toy vehicle to use according your mood...
When two MINI mates want to run on the road, they can plug both vehicle thanks to the Center Icon recognizer. This new package will allow the drivers to cumulate the two vehicles energy on bigger roads and to Share there move in a fun way.
